Top 5 Fashion Games Performance in the US, Q2 2022

In Q2 2022, the top 5 fashion games on a unified platform in the United States demonstrated varied performance trends. Below, we dive into the weekly downloads, revenue, and active user metrics for each game, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a decrease in weekly revenue from approximately $2.4M at the start of April to around $1.6M by the end of June. Weekly downloads fluctuated, peaking at 157K in late May and then declining to 104K by the end of the quarter. Active users showed an overall upward trend, rising from 998K to 1.23M.

Crowdstar LLC's Covet Fashion: Dress Up Game experienced a notable spike in revenue, reaching $675K in mid-May before stabilizing around $335K by the end of June. Downloads saw a peak of 33K in mid-May, while active users remained relatively stable, fluctuating around 230K throughout the quarter.

RuPaul's Drag Race Superstar from Eastside Games showed consistent weekly revenue around $170K, with minor fluctuations. Downloads peaked at 18K in early May but tapered off to 12K by the end of June. Active users saw a gradual decline from 69K to 61K.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited demonstrated a sharp increase in revenue to $290K in mid-May, followed by a stabilization around $130K in June. Downloads peaked at 10K in early April and then declined to 7K by the end of June. Active users remained stable, hovering around 190K.

Finally, Pocket Styler: Fashion Stars from Nordcurrent UAB maintained steady weekly revenue, averaging around $100K. Downloads fluctuated slightly, peaking at 25K in mid-April and ending at 21K in late June. Active users remained consistent, averaging around 93K throughout the quarter.

These insights provide a detailed look at the performance of the top fashion games in the US for Q2 2022. For more in-depth data and analysis, visit Sensor Tower.